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Monday, October 30, 2006

What Do Women Want? Just Ask

What Do Women Want? Just Ask - New York Times
About how women control the world, well, the financial world.
A quote from the article I like:

Best Buy, for example, “used to be a boy store, built by boys, for boys, but four to five years ago, there was a dramatic flip,” said Julie Gilbert, a vice president with the company. That change, she said, occurred with the rise of must-have products like digital cameras, MP3 players, cellphones and other mobile devices, and products like flat-screen televisions that have became fashionable accessories for the home.

“Women are outspending men in our industry $55 billion to $41 billion,” Ms. Gilbert said. “Not only that, they are actually influencing 90 percent of the purchases. It is a new day in consumer electronics.”


The proof is in the Website (or pudding):

AskPatty.com - A Car Site for Women
BeJane.com - Home Improvement for Women
Boston Gal's Open Wallet - A Boston Girl's Wallet, Currently at $412,435.59, Goal is $3,376,500.00

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